Privacy Policy

Version 1.0  ·  June 5, 2026

This policy describes how Zelari ("we," "us") handles information when you visit zelari.io (and related pages) and when you use the Zelari Shopify app. If you have questions, contact us at hello@zelari.io.

1. Who this applies to

It applies to visitors to our marketing website, merchants who install or use the Zelari app in Shopify admin, and anyone who emails us about the beta or support.

2. Marketing website (zelari.io)

Our public site is mostly static. If you submit your email address via the waitlist form, we store that email in our database and use it only to follow up about beta access and onboarding — we do not share it with third parties for marketing.

Like most websites, our hosting provider (Vercel) may process standard technical data such as IP address, browser type, request time, and referring URL in server logs for security and operations. We do not use third-party advertising cookies on this site.

3. Shopify app — what we collect

When you install Zelari, we access and store data needed to provide inventory intelligence, including for example:

• Store identity and configuration (shop domain, app settings, plan tier)
• Product and variant catalog and inventory quantities
• Inventory change history and related operational events (e.g. orders, fulfillments, refunds) as delivered by Shopify webhooks
• Derived analytics such as velocity benchmarks and detected anomalies
• AI-generated explanations tied to specific anomalies (when generated)
• Your in-app actions such as acknowledging or dismissing anomalies

We access Shopify data only through Shopify's APIs and webhooks, within the scopes you approve at install. We do not sell your shop data.

4. How we use information

We use data to:

• Detect and display inventory anomalies using rules and math
• Generate plain-English explanations for flagged anomalies using AI (not for every stock change)
• Operate, secure, and improve the service
• Respond to support and beta requests
• Comply with law and enforce our terms

5. Service providers

We use trusted processors who help us run Zelari, including:

• Shopify — platform, authentication, and merchant data source
• Supabase — application database
• Vercel — hosting for the app and website
• Inngest — background jobs (e.g. anomaly detection)
• Anthropic — AI explanation generation (anomaly-related content sent under our instructions)

These providers process data on our instructions and under their own security and privacy terms.

6. AI and automated processing

Inventory decisions and anomaly detection are driven by deterministic rules and statistics. AI is used to explain anomalies that the system has already flagged — not to replace inventory logic or make silent stock decisions.

7. Retention

We retain shop and inventory data while your store is connected and as needed to provide history features (subject to your plan). If you uninstall the app, we deactivate your store in our systems; you may request deletion of merchant data by emailing hello@zelari.io. Some logs may be kept longer where required for security or legal compliance.

8. Security

We use industry-standard measures such as encrypted connections, access controls, and server-side-only access to production databases. No method of transmission or storage is 100% secure; we work to reduce risk proportionally to the data we hold.

9. Your rights

Depending on where you live, you may have rights to access, correct, delete, or export personal data, or to object to certain processing. Merchants can contact us at hello@zelari.io. If you are an end customer of a Shopify store, please contact that merchant first; we process store operational data on the merchant's behalf.

10. International transfers

We and our providers may process data in the United States and other countries. We take steps appropriate to the service when data crosses borders.

11. Children

Zelari is a business service for merchants. It is not directed at children under 16.

12. Changes

We may update this policy from time to time. When we do, we update the version number and date at the top of this page, add an entry to the version history below, and archive the previous version with a permanent link. Material changes may also be communicated in the app or by email where appropriate.

13. Contact

Email: hello@zelari.io